Bull’s Eye Targeting™ — An idea for sound strategic decision making...
Nº 2 | May 2015 | Criteria for Sound Strategic Business Decisions — WHAT to DO?
Opportunity Targeting — Bull’s Eye Assessments | The Criteria
- Magnitude of the opportunity | Sensible estimate of how BIG the opportunity could/ should be, to include...
- Theoretical revenue “potential” for this business at 100% opportunity success?
- Current “market size” for comparable products | penetration of theoretical potential?
- Annual revenue growth in the 3-5 year horizon?
- Strategic value of the marketing opportunity | Differentiation? Difference from comparables? [1-10 scoring*]?
- Midas touch — new “space” not heretofore served, e.g., Apple’s original iPhone 
- King of the Hill — One dominant market share leader 
- Game of Inches — Duking it out for incremental market share gains year over year 
- Wolves at the Door — Downward spiral and at risk of losing the business 
- David vs Goliath — Obvious 
- End-user value proposition | Means to quantify and compare — Relative Value
- Compare attributes (features) to industry leaders and industry average for a sense of “standing”
- Compare pricing to product/ space leader and to industry average
- What is relative attribute difference to industry leader? Relative price difference?
- Time to market — Estimated number of months from funding to launch?
- Sustainable advantage
- Business momentum — Can this be “first mover” with sustainable advantage?
- Visionary leadership in place or known and available or need to find?
- Inept competition — at some or all?
- IP protection? Patents/ trademarks/ trade secrets/ copyrights/ branding?
- Financial return opportunity
- Time to positive cash flow? | EBITDA% expected 3-5 years out?
- Level of investment required pre-IPO (or the like)? | Year of 50% ROI for early investors?
- Do you consider it a business or a “burger” (2B flipped)?